A cinematic spec ad and photo set blending a soft, pastoral aesthetic with the YSL perfume product, contrasting the brand's usual high-glam identity with a quieter, romantic tone.

irector of Photography, director, and editor on the full spec production.

A distinctive creative swing that shows you can reinterpret a brand's identity in an unexpected direction, useful in conversations with clients who want something that doesn't look like everyone else's campaign work.